ST. BONAVENTURE, N.Y. – St. Bonaventure University's Athletics Department and Team Unfurl, the collective supporting Name, Image, and Likeness (NIL) opportunities for Bonnies men's basketball players, are excited to announce a strategic partnership with 6th Sense Consulting (6SC.io) to leverage their innovative B2B marketplace platform.

This collaboration introduces a unique approach to supporting NIL initiatives by connecting businesses on the 6SC platform with companies owned by St. Bonaventure boosters.

Through this model, a portion of the revenue or profits generated from these business-to-business transactions will be shared with Team Unfurl, creating a sustainable funding source for NIL opportunities that is not reliant upon personal donations.

Key highlights of the partnership include:

1. Innovative Funding Model: By facilitating B2B connections, the partnership creates a new revenue stream for NIL support.

2. Booster Engagement: St. Bonaventure boosters with businesses can now contribute to NIL initiatives through their regular business activities without needing to make a personal donation.

3. Diverse Business Network: The 6SC marketplace offers a wide array of business solution providers, including trucking, printing, credit card processing, and a platform to buy and sell small to medium size businesses, expanding the potential for mutually beneficial partnerships.

4. Given the university's decision to opt in to the House settlement, Cameron Myers, Director of Corporate sales, will take on the responsibility of liaison to Team Unfurl. Going forward, Myers, Adrian Wojnarowski, General Manager of St. Bonaventure's men's basketball program, and Team Unfurl will collaborate to provide new NIL opportunities.

Wojnarowski commented on the partnership: "This collaboration with 6th Sense Consulting represents a revolutionary approach to supporting NIL opportunities. By connecting businesses in our larger Bona community, we're creating a sustainable model that benefits our student-athletes, as well as our athletic and academic community."

Bob Beretta, St. Bonaventure Vice President and Director of Athletics, added, "Our partnership with 6SC demonstrates our commitment to innovative thinking in the NIL space. This model allows us to support our student-athletes while also fostering business growth in our community – a truly ideal scenario for all stakeholders."

Greg Kristof, co-founder of 6th Sense Consulting, expressed enthusiasm for the partnership: "We're thrilled to bring our B2B marketplace to St. Bonaventure and Team Unfurl. This unique application of our platform showcases its versatility in creating value across different sectors for the benefit of St. Bonaventure athletes. This is a win-win-win for all constituencies."

Breanna Powers Kirk, co-founder of 6th Sense Consulting, added: "This collaboration exemplifies how strategic business connections can drive positive outcomes in collegiate athletics and throughout communities. We're excited to facilitate collaboration in support St. Bonaventure, student-athletes, and the broader business community."

The integration of 6SC's B2B marketplace into Team Unfurl's strategy represents a forward-thinking approach to NIL support, further solidifying St. Bonaventure's position at the forefront of innovation in collegiate athletics.

For more information about St. Bonaventure Athletics and Team Unfurl, please visit www.gobonnies.com and www.teamunfurl.com.
 

About St. Bonaventure Athletics:
St. Bonaventure University's Athletics Department is committed to excellence in both academic and athletic pursuits, fostering a culture of success and integrity among its student-athletes.

About Team Unfurl:
Team Unfurl is a collective dedicated to working closely with all facets of the University in supporting NIL opportunities for St. Bonaventure University men's basketball players, providing resources and innovative funding models to help athletes maximize their potential.

About 6th Sense Consulting (6SC.io):
6th Sense Consulting is a leading provider of innovative B2B marketplace solutions, connecting businesses with a wide range of service providers to create strategic alliances and drive growth.